Challenge

For Kate Barton’s SS26 NYFW, we partnered with Amazon Luxury Stores to do more than create visuals—we set out to build mythology. The goal was to elevate Kate Barton’s sculptural Goldfish Bag into a surreal cultural icon, crafting a story that would live across runway, retail, and social platforms.

We needed to anchor the brand’s identity in an immersive way—one that felt rebellious yet refined—while driving visibility on Amazon’s fashion platform through cinematic storytelling.

Solution

We created a dreamlike, AI-powered visual universe titled “The Escape,” premiering live as the runway projection and extending digitally to the Amazon Luxury Store homepage. The Goldfish—Kate Barton’s signature bag—comes to life in this surreal world, swimming through illusions, reflections, and portals that echo its sculptural form.

The entire visual identity—projected during the SS26 show—was built using generative AI, marking a milestone moment where fashion collided with forward-thinking technology. This content journey connected spectacle to storefront, transforming a product into brand mythology.