Overview

What started as David Beckham's backyard ritual became a national launch. In under a year, we partnered with Authentic, David himself, and Shaun Neff to create BEEUP from scratch—naming, branding, and launching a snack brand that delivers clean energy, bold flavors, with shelf presence to match.

Challenge

Break into a crowded snack aisle with a brand that feels fresh, not forced—kid-cool, parent-smart, and more than just backed by a famous name.